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The Kellogg Company

Kellogg's
Public
Traded as	NYSE: K S&P 500 Component
Industry	Food processing
Founded	February 19, 1906; 113 years ago (as Battle Creek Toasted Corn Flake Company) Battle Creek, Michigan, U.S.
Founder	Will Keith Kellogg
Headquarters	, U.S.
Worldwide
Key people	Steven Cahillane (Chairman & CEO)
Products	Cereal bars Fruit-flavored snacks
Brands
Revenue	US$ 12.923 billion[1] (2017)
US$ 1.946 billion[1] (2017)
US$ 1.269 billion[1] (2017)
Total assets	US$ 16.350 billion[2] (2017)
Total equity	US$ 2.212 billion[2] (2017)
Number of employees	32,944 (2017)[3]
Subsidiaries	Kashi Keebler Company Bear Naked, Inc. Rxbar
Website

The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Keebler, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is 'Nourishing families so they can flourish and thrive.'^[4]

Kellogg's products are manufactured and marketed in over 180 countries.^[5] Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its European headquarters.^[6] Other corporate office locations outside of Battle Creek include Chicago, Dublin, Shanghai, and Querétaro City.^[7] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.^[8]

• 3Products
• 4Marketing
  • 4.1Premiums and prizes
• 5Controversies

History[edit]

Brothers Dr. John Harvey and Will Keith Kellogg founded a health food company, the Battle Creek Sanitarium Health Food Company in 1898. This company produced foodstuffs for current and former patients at Dr. J. H. Kellogg's Battle Creek Sanitarium. The company later became known as the Battle Creek Sanitarium Food Company in 1901. During this time, the company produced and marketed health foods such as corn flakes, Granola and Caramel Cereal Coffee.^[9]

The company merged with the Sanitas Nut Food Company (founded in 1899 by Dr. J. H. Kellogg) to become the Kellogg Food Company in July 1908, and sold nut butters and meat substitutes, and it was then that the company's products all began to be sold under the trade name, 'Kellogg's'. At this time, Dr. J. H. Kellogg owned all but 2 of its 15,000 shares of stock. In 1921, it changed its name back to Battle Creek Food Company.^[9]

However, Dr. John Harvey forbade his brother Will from distributing cereal beyond his patients. As a result, the brothers fell out, and W. K. launched the Battle Creek Toasted Corn Flake Company on February 19, 1906.^[9][10] Convincing his brother to relinquish Sanitas's rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922.^[9]

In 1930, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980.^[11]

From 1968 to 1970, the slogan “Kellogg’s puts more into your morning” was used on Saturday morning tv shows. From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods;^[12] however, it was later criticized for not diversifying further like General Mills and Quaker Oats were. After underspending its competition in marketing and product development, Kellogg's U.S. market share hit a low 36.7% in 1983. A prominent Wall Street analyst called it 'a fine company that's past its prime' and the cereal market was being regarded as 'mature'. Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors: General Mills, which largely marketed children's cereals, and Post, which had difficulty in the adult cereal market.^[13]

In March 2001, Kellogg's made its largest acquisition, the Keebler Company. Over the years, it has also gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries. Kellogg's also owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger (acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the World Cocoa Foundation.

In 2012, Kellogg's became the world's second-largest snack food company (after PepsiCo) by acquiring the potato crisps brand Pringles from Procter & Gamble for $2.7 billion in a cash deal.^[14]

In 2017, Kellogg's acquired Chicago-based food company Rxbar for $600 million.^[15] Earlier that year, Kellogg's also opened new corporate office space in Chicago's Merchandise Mart for its global growth and IT departments.^[16] In the UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and 'super grains') with no added sugars.^[17]

In 2018, Kellogg decided to cease their operations in Venezuela due to the economic crisis the country is facing.^[18]

On April 1, 2019, Kellogg announced that it was selling the Keebler and Famous Amos brands to Ferrero SpA for $1.3 billion. The acquisition is expected to close in July of that year.^[19]

Finances[edit]

For the fiscal year 2017, Kellogg's reported earnings of US$1.269 billion, with an annual revenue of US$12.932 billion, a decline of 0.7% over the previous fiscal cycle. Kellogg's market capitalization was valued at over US$22.1 billion in November 2018.^[20]

Year	Revenue in mil. US$	Net income in mil. US$	Total Assets in mil. US$
2005	10,177	980	10,575
2006	10,907	1,004	10,714
2007	11,776	1,103	11,397
2008	12,822	1,148	10,946
2009	12,575	1,212	11,200
2010	12,397	1,287	11,847
2011	13,198	866	11,943
2012	14,197	961	15,169
2013	14,792	1,807	15,474
2014	14,580	632	15,153
2015	13,525	614	15,251
2016	13,014	694	15,111
2017	12,923	1,269	16,350

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Products[edit]

• Cheez-It Crackers
• Fruity Snacks
• Little Brownie Bakers (producer of Girl Scout Cookies)
• Murray Cookies, founded in Augusta, Georgia in 1940 as the Murray Biscuit Company, by John L. Murray and son John L. Murray Jr, known today for their line of sugar free cookies^[21][22]
• Nutri-Grain
• Town House
• Zesta Crackers

Cereal[edit]

A list of cereal products produced by Kellogg's, with available varieties:

• All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada)
• Apple Jacks Apple vs Cinnamon Limited Edition
• Apple Jacks 72 Flavor Blast (Germany)
• Bran Buds (New Zealand)
• Chocos (India, Europe)
• Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
• Coco Pops Coco Rocks
• Coco Pops Special Edition Challenger Spaceship
• Coco Pops Crunchers
• Coco Pops Mega Munchers
• Coco Pops Moons and Stars
• Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America)
• Cocoa Flakes
• Complete Wheat Bran Flakes/Bran Flakes
• Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
• Crunchy Nut (formerly Crunchy Nut Cornflakes)
• Crunch Nut Bran
• Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess
• Donut Shop
• Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight
• Froot Loops: Froot Loops, Froot Loops ​¹⁄₃ Less Sugar, Marshmallow Froot Loops, Froot Bloopers
• Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes ​¹⁄₃Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut
• Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)
• Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
• Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US)
• Fruit Winders (UK)
• Genmai Flakes (Japan)
• Guardian (Australia, NZ, Canada)
• Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch
• Honey Loops (formerly Honey Nut Loops)
• Honey Nut Corn Flakes
• Honey Smacks (US)/Smacks (other markets)
• Jif Peanut Butter Cereal (US only)
• Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)
• Kombos
• Krave (Discontinued in the UK, US, Italy. Was returned to the European market in 2011, and to the US market in 2012)
• Komplete (Australia)
• Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
• Mini Max
• Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant
• Mueslix: Mueslix with Raisins, Dates & Almonds
• Nut Feast
• Oat Bran: Cracklin' Oat Bran
• Optivita
• Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon
• Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
• Rice Krispies/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal^[23]
• Rocky Mountain Chocolate Factory Chocolatey Almond cereal
• Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
• Smart Start: Smart Start, Smart Start Soy Protein Cereal
• Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)
• Spider-Man cereal: Spider-Man Spidey-Berry
• SpongeBob SquarePants cereal
• Strawberry Pops (South Africa)
• Super Mario Cereal
• Sustain: Sustain, Sustain Selection
• Tresor (Europe)
• Variety
• Vector (Canada only)
• Yeast bites with honey
• Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria^[24][25]

Discontinued cereals and foods[edit]

• Banana Bubbles

Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.

• Banana Frosted Flakes
• Bart Simpson's No Problem-O's and Bart Simpson's Eat My Shorts

Sold in the UK for a limited period

• Bart Simpson Peanut Butter Chocolate Crunch Cereal^[26]
• Bigg Mixx cereal^[26]
• Buckwheat & Maple^[27]
• Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)^[26]
• C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself 'a New (crunchy) Force at Breakfast' and was composed of 'twin rings phased together for two crunches in every double-O'. In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports-oriented commercials.
• Chocolate Mud & Bugs^[26]
• Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster.
• Coco Pops Strawss
• Complete Oat Bran Flakes
• Concentrate^[28]
• Corn Flakes with Instant Bananas
• Corn Soya cereal
• Crunchy Loggs^[26]
• Double Dip Crunch^[23]
• Eggo Waf-Fulls
• Frosted Krispies
• Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot.
• Fruity Marshmallow Krispies
• Golden Crackles
• Golden Oatmeal Crunch (later revised to Golden Crunch)
• Gro-Pup Dog Food and Dog Biscuits
• Heartwise (which contained psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer)^[29]
• Homer's Cinnamon Donut Cereal (based on The Simpsons TV cartoon)^[26]
• Kenmei Rice Bran cereal^[30]
• KOMBOs (orange, strawberry and chocolate flavors)^[26][31]
• Krumbles cereal:^[32] Manufactured approximately from the 1920s to the mid 1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
• Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)^[23]
• Most
• Mr. T's Muscle Crunch (1983–1985)
• Nut & Honey Crunch^[26]
• OJ's ('All the Vitamin C of a 4-oz. Glass of Orange Juice')^[33]
• OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
• Pep: Best remembered as the sponsor of the Supermanradio serial.
• Pokémon Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time.
• Pop-Tarts Crunch^[23]
• Powerpuff Girls Cereal
• Product 19: Discontinued in 2016
• Puffa Puffa Rice (late 1960s–early 1970s)
• Raisin Squares^[34]
• Raisins Rice and Rye^[35]
• Razzle Dazzle Rice Krispies
• Sugar Stars/Stars/All-Stars cereal
• Strawberry Rice Krispies
• Strawberry Splitz
• 3 Point Pops^[36]
• Tony's Cinnamon Krunchers^[26]
• Triple Snack^[31]
• Woody Woodpecker cereal
• Yogos: Discontinued in 2011
• Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico))
• Yogos Rollers: Discontinued in 2009
• Zimz: Cinnamon Cereal Discontinued
• Start (UK)

Marketing[edit]

Various methods have been used in the company's history to promote the company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle 'K E double-L, O double-good, Kellogg's best to you!'

With the rising popularity of patent medicine in early 20th century advertising, The Kellogg Company of Canada published a book named A New Way of Living that showed readers 'how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it.' It touted the All-Bran cereal as the secret to leading 'normal' lives free of constipation.^[37]

Kellogg's was a major sponsor throughout the run of the hit CBS panel show What's My Line?^[38] It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the PBS Kids children's animated series Dragon Tales.^[39]

Kellogg's is a sponsor of USA Gymnastics and produces the Kellogg's Tour of Gymnastics, a 36-city tour held after the Olympic games and featuring performances by recent medal-winning gymnasts from the United States.^[40]

Premiums and prizes[edit]

W.K. Kellogg was the first to introduce prizes in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions.^[41]

Children's premiums[edit]

Kellogg's Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal.^[42] But in 1909, Kellogg's changed the book giveaway to a premium mail-in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.^[43]

Cereal box prizes[edit]

In 1945, Kellogg's inserted a prize in the form of pin-back buttons into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.^[41] Other manufacturers of major brands of cereal, including General Mills, Malt-O-Meal, Nestlé, Post Foods, and Quaker Oats, followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.

Mascots[edit]

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).

• Cocoa Hoots cereal: Newton the Owl
• Cocoa Krispies cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (Hanna-Barbera character), Ogg (caveman), Tusk (elephant), and Snap, Crackle and Pop (who were also, and remain as of February 2014, the Rice Krispies mascots; see below)
• Corn Flakes cereal: Cornelius (rooster)
• Frosted Flakes (known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in Brazil) cereal: Tony the Tiger
• Froot Loops cereal: Toucan Sam
• Honey Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog
• Raisin Bran cereal: Sunny the Sun
• Rice Krispies (known as Rice Bubbles in Australia) cereal: Snap, Crackle and Pop
• Ricicles (UK Only) cereal: Captain Rik
• Apple Jacks cereal: CinnaMon and Bad Apple
• Honey Loops cereal: Loopy (bumblebee), Pops (honey bee)
• Keebler cookies and crackers : Ernie and the Elves

Motorsports[edit]

Kellogg's made its first foray into auto racing between 1991 and 1992 when the company sponsored the #41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCARWinston Cup Series and driven by Phil Parsons, Dave Marcis, Greg Sacks, Hut Stricklin, and Richard Petty, but they gained greater prominence for their sponsorship of two-time Winston Cup Champion Terry Labonte from 1993 to 2006, the last 12 years of that as the sponsor for Hendrick Motorsports' #5 car. Kellogg's sponsored the #5 for Labonte, Kyle Busch, Casey Mears, and Mark Martin until 2010, and it then served as an associate sponsor for Carl Edwards' #99 car for Roush Fenway Racing.

Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champ and 1994 seven-time Winston Cup champ, as well as Jeff Gordon on the Mini Wheats box for the 1993 rookie of the year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champ, and a special three-pack racing box set with Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett in 1996.

Merchandising[edit]

Kellogg's has used some merchandising for their products. Kellogg's once released Mission Nutrition, a PC game that came free with special packs of cereal. It played in a similar fashion as Donkey Kong Country; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released 'Talking' games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some [toy cars] have the Kellogg's logo on them, and occasionally their mascots.

There was also a Talking Snap Crackle and Pop software.

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Olympic Games[edit]

Kellogg's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands.^[44] In 2017, the company announced its marketing campaign for the 2018 Winter Olympic Games featuring American athletesNathan Chen, Kelly Clark, Meghan Duggan and Mike Schultz.^[45]

Controversies[edit]

Questionable nutritional value[edit]

Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves.^[46]

Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as high-fructose corn syrup.^[47]

2010 cereal recall[edit]

On June 25, the company voluntarily began to recall about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported.^[48]

The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the Food and Drug Administration has no scientific data on its impact on humans, and the United States Environmental Protection Agency (EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is 'structurally related to naphthalene, an ingredient in mothballs and toilet-deodorant blocks' that the EPA considers a possible human carcinogen.^[49][50]

Kellogg's offered consumers refunds in the meantime.^{[citation needed]} Only products with the letters 'KN' following the use-by date were included in the recall. The products were distributed throughout the U.S. and began arriving in stores in late March 2010. Products in Canada were not affected.^{[citation needed]}

2012 cereal recall[edit]

Kellogg's issued a voluntary recall of some of its 'Frosted Mini-Wheats Bite Size Original' and 'Mini-Wheats Unfrosted Bite Size' products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large 70-ounce cartons. Use-by dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the letters KB, AP or FK.^[51]

Advertising claims[edit]

—Jon Leibowitz, Chairman of the F.T.C.^[52]

On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the Federal Trade Commission (FTC).^[52][53][54]

Kellogg's responded by stating 'We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns.'^[54]

The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%.^[55]

The Children's Advertising Review Unit of the Council of Better Business Bureaus has also suggested that the language on Kellogg Pop-Tarts packages saying the pastries are 'Made with Real Fruit' should be taken off the products.^[56]In July 2012, the UK banned a 'Special K' advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal.^[57] In 2016 an ad telling UK consumers that Special K is “full of goodness” and “nutritious” was banned.^[58]

Human right violations of palm oil in 2016[edit]

According to Amnesty International in 2016, Kellogg's palm oil provider Wilmar International profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat.^[59][60] Kellogg's alleged not being aware of the child abuses due to traceability; Amnesty's human rights director replied that 'Using mealy-mouthed excuses about 'traceability' is a total cop-out.'^[61]

Political involvement[edit]

Kellogg's donated around US$2 million opposing California Proposition 37, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products.^[62]In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.^[63] In January 2012, Kellogg's gave the Calhoun School a $250,000 grant for a 'three-part youth-based project on issues of white privilege and institutionalized racism'.^[64]In August 2014, Kellogg's called on the President to support the Paris Agreement on climate change.^[65] In 2016, Kellogg Company urged President-electDonald Trump to 'continue the Paris Climate Agreement'.^[66] Kellogg's has donated to notable groups opposing voter-ID laws, such as the Applied Research Center (now RaceForward).^[67] The company also decided to remove their advertisements from the Breitbart News website.^[68] Breitbart News in turn called for a boycott of Kellogg's products.^[69]

Operations[edit]

• Australia:
  • Pagewood^[71]
  • Charmhaven (snack and cereal plant closed in 2014.)^[72]
• Belgium: Zaventem & Mechelen plant
• Brazil: São Paulo
• Colombia: Bogota
• Ecuador: Guayaquil
• Canada:
  • Mississauga, Ontario – Canadian head office
  • Anjou, Quebec – Eastern Canada sales office
  • Calgary, Alberta – Western Canada sales office
  • London, Ontario – manufacturers and distributes cereals (including Corn Flakes) in Canada. Closed at end of 2014,^[73]
  • Belleville, Ontario – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014
• China: Shanghai – Joint venture with agribusiness and food company Yihai Kerry
• France: Noisy-le-Grand, Paris^[74]
• Germany: Bremen^[75]
• India: Mumbai
• Republic of Ireland: Kellogg Europe Trading, Swords, Dublin^[75]
• Italy: Milan
• Japan: Shinjuku, Tokyo^[76]
• Malaysia: Bandar Enstek, Negeri Sembilan^[77][78]
• Mexico: Querétaro
• Middle East^[79]
  • Israel: Lod
  • Saudi Arabia: Jeddah
  • UAE: Dubai
  • Kuwait: Kuwait City
  • Bahrain: Manama
  • Oman: Azaiba, Muscat
  • Lebanon: Beirut
  • Jordan: Amman
  • Qatar: Doha
  • Syria: Damascus
  • Egypt: Giza
  • Libya: Tripoli
  • Iran: Tehran
• Netherlands: Den Bosch^[80][81]
• Philippines: Alaska Milk Corporation^[82]
• Poland: Kutno^[83]
• Portugal: Lisbon
• Russia: Kellogg Rus LLC^[75]
• South Africa: Springs^[84]
• South Korea: Seoul
• Spain: Valls^[75]
• Sri Lanka: Colombo; Sri Jayawardenapura Kotte
• Thailand: Bangkok, Rayong (snacks and cereals)
• United Kingdom:
  • England: Manchester^[75]
  • Scotland: Portable Foods Manufacturing Livingston^[75]
  • Wales: Wrexham including Portable Foods Manufacturing^[75]
• United States: Battle Creek, Michigan
• Morocco

See also[edit]

• Kellogg's Cereal City USA – a former tourist attraction in Battle Creek, Michigan focused on the company's history
• Toucan Sam#Maya Archaeology Initiative for a 2011 trademark dispute over another organization's toucan logo

References[edit]

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External links[edit]

Wikimedia Commons has media related to Kellogg Company.

• Business data for Kellogg's:
• Directory of consumer sites
• Collection of mid-twentieth century advertising featuring Kellogg products from The TJS Labs Gallery of Graphic Design.

One of the most historically important artifacts to come from the home computer telecommunications revolution was shareware CDs, compact discs put out by companies containing hundreds of megabytes of shareware. Initially containing less than the full capacity of the discs (600mb, later 700mb) these items eventually began brimming with any sort of computer data that could be packaged and sold. As material 'ran out', that is, as sellers of these CDs found they were unable to easily find shareware programs and files, the hunt began to track down every last file and item that could make the quarterly or monthly quota. As a result, many otherwise-lost pieces of computer history were gathered up in the trawling nets of these individuals and companies and were preserved for future generations.

Some computer bulletin board services would attach banks of CD-ROM drives to their machines to allow users to access the discs, allowing the system operators (SysOps) to claim the BBS had thousands of files available. For this market, CD makers would declare their CDs 'BBS Ready', meaning an easily-readable directory of file descriptions was located on the CDs to be read by the BBS software.

While many of the CDs contain shareware programs, a number branched into music, graphics, animations and movies. Additionally, the advent of an internet open to the general public heralded massive collected sets of files which CD makers happily mirrored and made available to the BBS market. Eventually, as operating systems like Linux and FreeBSD became more widely available, CDs were perfect distribution mechanisms for the very large libraries and file collections associated with them.

A number of the initial CD images for this collection came courtesy of the CD BBS of Twin Falls, Idaho, operated by Mark Fugitt (sysop) and Mike Laybourn (remote sysop). The system used a Harris 286 CPU operating at 20MHZ, two 65 Megabit Seagate RLL hard drives and a Dennon CD player that used a 'cart' to hold the CD. The BBS was started using RBBS software, a single phone line with 2400 baud modem and a shareware CD.

Additional donations of CD-ROMs have come from Erik Pederson, Peter Simpson, Chuck Gilbert, Koos van den Hout, MCbx, Jason Scott, Tim Hazel, and others.